Arise Collective and WWF-Australia celebrate a new milestone to protect the endangered marine life in the northern Great Barrier Reef. Thanks to WWF-Australia’s efforts and donations from the limited-edition Arise Collective X WWF ReefCycle recycled plastic sunglasses, WWF-Australia purchased the last gill net license. This has created a 100,00 km2 safe haven for marine life including dugongs in northern Great Barrier Reef.
With this achievement, the huge gill 90-95% of the far northern Great Barrier Reef is now net free.
While this is monumental to achieve a Net Free North, the fight to protect marine life is far from over. Together, we can continue to envision a better world and make a difference. Let’s take a look at how trendy, ReefCycle sunglasses will protect your eyesight and help marine wildlife.
The danger of commercial gill nets
Gill nets are long scales of fishing nets dropped into the sea. The huge size allows fishermen to capture a large amount of fish. Unfortunately, in addition to fish, endangered species make their way into the nets and aren’t able to escape.
The risks of the commercial gill net make it like a fatal curtain draped across the ocean that threatens sea animals such as dolphins, turtles, dugongs, sawfish and sharks. In addition, plastic waste harms marine life and the Great Barrier Reef, robbing it of its natural beauty.
Recycled sunglasses help protect marine life
In an effort to protect the marine ecosystem, WWF-Australia teamed up with Arise Collective to produce and sell sustainable glasses.
The sunglasses are made from once deadly gill nets that have been removed from the ocean. Once extracted, the material is transformed into eco-friendly recycled plastic sunglasses that help you stay stylish while saving the lives of marine life.
Since Arise Collective donates 50% of the proceeds towards a Net Free North, when you buy a pair of ReefCycle sunglasses you’ll directly support WWF-Australia’s conservation efforts.
Wondering about the looks of the sustainable sunglasses from the Arise Collective X WWF ReefCycle sunglasses collection? Let’s find out more!
Which sea animal will you help save?
Why not look and feel amazing in upcycled eyewear as you help save dolphins or turtles?
On your next trip to Australia, use sustainable polarised sunglasses to protect your eyesight on a hot sunny day. As you watch the beautiful horizon by the beach with your pair of ReefCycle sunglasses, you’ll remember how you helped make a difference for marine life.
Each pair comes in a 54 frame size and features a printed marine species on the inside of the temple next to the logo.
ReefCycle sunglasses are available in polarised and non-polarised lenses and, with Vision Direct, you can even add your prescription! Choose among a variety of lens colours and coatings to find the look that best suits you. You’ll have fun rocking your new sustainable sunglasses with green, brown, grey, red, or even blue lens tints.
We’re sure you’ll look great in a pair of recycled sunglasses, so why not virtually try on a pair, see your fresh new look, and then hit that buy button.
Eco-friendly & Trendy Sunglasses
Wanting to help and support our beautiful planet is now easier than ever with amazing causes and sustainable alternatives such as recycled plastic sunglasses.
Everyone can do their part with a small gesture. When you purchase purpose-driven sustainable eyewear, the only plastic you’ll need on the beach is your ReefCycle sunglasses.
Want more ways to make a difference? Join Vision Direct to give back to the planet, communities and animals through stylish glasses like Arise Collective X Jukurrpa Designs or our eco-friendly Oh My Woodness! collection.
Discover your favourite for a more sustainable world!
