Spotlight on New Brands : Converse, Gant, Sketchers

0
1754

According to Nicolas Roseillier, the creative director for Converse Eyewear, “people use sunglasses to describe themselves and therefore the inspiration in designing their glasses comes from everywhere, be it a hotel switch or people you meet in a bar.” It’s about capturing the moment. This is why we love the new collection from Converse. You can just see the creativity in design that went into making each one of these pieces.

converse_exConverse SG21014

Gant is probably best known for their Yale Co-op shirt with its classic design that still manages to stand out today with regularly changing patterns and colors. The new spring 2013 collection by GANT optical updates square-inspired models with exceptional color variations that give a new twist to that classic style. The square line is also complimented with modern metallic accents in the front facing temples.

Gant 00113ssadvertising_final_fcmyk600_low2 Gant gs_maxwell_ambhn_3p_1 Gant Yale co-op shirt

Skechers, the hip brand that you probably remember from a few years ago with their hip shoe commercials are back now with a slew of casual, low profile glasses. Their eyewear features handmade retro styled frames usually in rectangular form. These feature metal/plastic combo temples for a nice finish. According to Sketchers, the “men’s frames take their inspiration from the “Urban Athlete” trend”… because the fashion world is now filled with sport-inspired lifestyle products including eyewear.

sketchers eyewear sketchers eyewear-1Sketchers  sk3009

Leave a Reply