Established in 2007, it may still be early days for this new kid on the fashion block, but with every major collaboration and ringing celebrity endorsement, RetroSuperFuture are taking the fashion world by storm.
Retro Super Future
The brand was launched with only three frame styles, but has since expanded its range to over twenty unique designs. As founder Daniel Beckerman explains:
“All the companies that were in the market were developing boring eyewear. I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear.”
RetroSuperFuture sunglasses reflect this spirit of independence. Expressive, stylish and fun, Super sunglasses are aimed squarely at the hipster set.
However, these guys are just as much about substance as style. Each product is hand crafted in Italy, the lenses are made in collaboration with Zeiss, the renowned German lens manufacturer whilst the frames are made from top quality acetate, ensuring durability as well as style.
RetroSuperFuture Sunglasses
If you want to see how Super sunglasses are made, check out this video, which follows each step of the manufacturing process. Really cool stuff:
The creative minds behind Super Sunglasses constantly experiment with the form, material, color and finish of each new product, as they look to innovate and re-interpret classic frame style in order to create something new, relevant, and unmistakably now.
Super Sunglasses
This refreshing approach has brought many celebrity admirers. Lady Gaga, Kanye West, Jessica Alba, Beyonce and Daft Punk are just some of the big names to have embraced a more Retro and Super Future.
However, the best news is that you don’t have to be an A-lister to get the Super Future look. This funky Giaguaro Cove Black model is on point price wise and style wise, and the Flat Top model is fast becoming a major trend. With an ever expanding collection of styles, it has never been easier to find the ideal pair of Super Sunglasses.
